When I started working on this project, I had a few Ideas in mind, I rejected many of them because I didn't myself believed in them and hence, don't want to recommend something that I am not sure of. I got this idea( The one we will talk about here) when I was working on this blog itself and side by side learning the art of digital marketing. This concept that we will be talking about is not a full-fledged business idea but a means to create a network, a community around it and get credibility for a lifetime. There are many different organizations who are doing something on these lines. Background We talked about growing internet penetration in our last blog post and increasing smartphone penetration that is complementing it in a perfect manner. Talking about a few other things here: 1) Digital marketing Well, due to increasing internet penetration and saturating traditional ways of marketing, digital marketing is a very lucrative thing from India point of view,
The gaming industry is still very unorganized in our country and considering the fact that India has a great demographic dividend this field has a volcanic potential to be discovered and huge amounts of money to be minted. Background Starting with macro factors, the major parameters that make this market lucrative are 1) Smartphone/mobile penetration in India 2) Internet penetration in India 3) Huge teenage population 4) Huge IT sector Going by this we have a solid foundation in terms of Infrastructure currently and rapidly increasing year on year figures to support this claim. The Indian gaming market is currently valued at whopping Rs 5540 Cr but hold on this is not the exciting part, it is set to grow at a compounded annual growth rate of 22.1% and will touch Rs 11,880 Cr by 2023(Report by KPMG) hence, more reasons to enter this business. The graph above represents the percentage of smartphones out of total mobile phone users in India, by 2022 we are set to have 4