The gaming industry is still very unorganized in our country and considering the fact that India has a great demographic dividend this field has a volcanic potential to be discovered and huge amounts of money to be minted.
Background
Starting with macro factors, the major parameters that make this market lucrative are
1) Smartphone/mobile penetration in India
2) Internet penetration in India
3) Huge teenage population
4) Huge IT sector
Going by this we have a solid foundation in terms of Infrastructure currently and rapidly increasing year on year figures to support this claim.
The Indian gaming market is currently valued at whopping Rs 5540 Cr but hold on this is not the exciting part, it is set to grow at a compounded annual growth rate of 22.1% and will touch Rs 11,880 Cr by 2023(Report by KPMG) hence, more reasons to enter this business.
The graph above represents the percentage of smartphones out of total mobile phone users in India, by 2022 we are set to have 442 million smartphone users, the percentage has increased aggressively over the years and will continue to rise due to factors like:
1) Cheap smartphone availability
2) Increasing Competition in the smartphone market hence the need to lower your prices
3) Developing India business scenario ( India now ranks 77 in ease of doing business Index)
4) Improving technology
A smartphone back in 2014 with flagship specifications was available starting an upward of Rs 40,000, fast-forward to the present day phones like Poco F1 having top of the class specifications come at a price point of Rs 20,000. This situation will only improve in the coming future as more and more companies are shifting their manufacturing to India.
Talking about another vital aspect, Internet penetration was at 2% in 2006 and at present, we are at 35%, that is a huge increase in numbers considering our massive population.
Have a look at the graph below for better understanding.
Everything in being in place, let's have a look at some basic ideas that might be feasible.
The Idea
Mobile gaming is the next big thing, seeing the crazy fan following of PlayerUnknown's Battlegrounds (PUBG) let's take that game into consideration. Pubg is a massively multiplayer online game (MMOG) and is available for free on Android as well as apple ios, up to 100 players can play in a single match at once.
The proposal is to conduct tournaments of MMOG in your own city, let's say you invite your school and college friends for an entry fee of as low as Rs 20 per person, and giving Rs 500 to the winner, you will still have Rs 1500 to satisfy the other fixed and variable costs.
Costs Involved
Leaving PUBG aside, there are a lot more games that can be used to work for this kind of setup like rules of survival, Free fire, Knives out, arena of valor, heroes evolved, etc to name a few.
Present day
If you check sports column of Bookmyshow app you will find online PUBG tournaments listed there, with prices ranging from Rs. 200 and above, hence conducting an offline tournament will also attract players who don't want to pay this much amount and are price elastic.
If you do your Job well, you could become someone like K18 gaming( a youtube channel) he conducts elite custom games for famous PUBG players and also got a sponsorship by Oneplus isn't
that pretty dope?
Background
Starting with macro factors, the major parameters that make this market lucrative are
1) Smartphone/mobile penetration in India
2) Internet penetration in India
3) Huge teenage population
4) Huge IT sector
Going by this we have a solid foundation in terms of Infrastructure currently and rapidly increasing year on year figures to support this claim.
The graph above represents the percentage of smartphones out of total mobile phone users in India, by 2022 we are set to have 442 million smartphone users, the percentage has increased aggressively over the years and will continue to rise due to factors like:
1) Cheap smartphone availability
2) Increasing Competition in the smartphone market hence the need to lower your prices
3) Developing India business scenario ( India now ranks 77 in ease of doing business Index)
4) Improving technology
A smartphone back in 2014 with flagship specifications was available starting an upward of Rs 40,000, fast-forward to the present day phones like Poco F1 having top of the class specifications come at a price point of Rs 20,000. This situation will only improve in the coming future as more and more companies are shifting their manufacturing to India.
Talking about another vital aspect, Internet penetration was at 2% in 2006 and at present, we are at 35%, that is a huge increase in numbers considering our massive population.
Have a look at the graph below for better understanding.
The Idea
Mobile gaming is the next big thing, seeing the crazy fan following of PlayerUnknown's Battlegrounds (PUBG) let's take that game into consideration. Pubg is a massively multiplayer online game (MMOG) and is available for free on Android as well as apple ios, up to 100 players can play in a single match at once.
The proposal is to conduct tournaments of MMOG in your own city, let's say you invite your school and college friends for an entry fee of as low as Rs 20 per person, and giving Rs 500 to the winner, you will still have Rs 1500 to satisfy the other fixed and variable costs.
Costs Involved
- The major cost will be to get a place which can fit those many people, every city has cafes/gaming parlors which run empty during certain hours of the day and will be a suitable choice, it will be a win-win situation for both parties, we will get a place to carry out our tournament and the cafe owner will earn mone during his empty hours.
- The other cost can be getting enough custom room cards to make a room frequently enough to play, but that's specific to Pubg only.
Leaving PUBG aside, there are a lot more games that can be used to work for this kind of setup like rules of survival, Free fire, Knives out, arena of valor, heroes evolved, etc to name a few.
Present day
If you check sports column of Bookmyshow app you will find online PUBG tournaments listed there, with prices ranging from Rs. 200 and above, hence conducting an offline tournament will also attract players who don't want to pay this much amount and are price elastic.
If you do your Job well, you could become someone like K18 gaming( a youtube channel) he conducts elite custom games for famous PUBG players and also got a sponsorship by Oneplus isn't
that pretty dope?
In a way, this whole setup is similar to the kitty parties that our mother often attend :D
In this ever-changing world of hyper-competition marketing is very dynamic, do check out this idea on a similar line: Theme-marketing, Fun fact: You don't need any investment to pursue this idea :)
In this ever-changing world of hyper-competition marketing is very dynamic, do check out this idea on a similar line: Theme-marketing, Fun fact: You don't need any investment to pursue this idea :)
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